Personalized packages that last

Working directly with a photographer and writer in one, provides a well rounded package of marketing materials that will last longer than a one-off project hire. For example, in less than two weeks, Alfa Charlie and I were able to combine headshots, stock photography and blog content together — an articulate and timely package that will supply their channels with content long after our contract has ended.

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The team at AC needed a package of ten articles to jumpstart their blog. Here is a sample of one of those entries:

WHY BRAND STRATEGY IS SO IMPORTANT

How many of you can relate to this scenario: It’s your first day of your new “job,” you’ve decided to start up a small business on your own and the first items on your to-do list are designing your logo and shopping for website templates. Exciting right? On this first day, you feel like Jackson Pollock, splashing paint every which way until your canvas has reached brand perfection. When you come up for air, you realize it’s been a week, you have 20 templates installed on your domain, and 30 variations of wildly different logos. Understandably, you begin to feel frustrated and even more confused than when you started. Nothing is looking like the image you had in your head - but wait, what image was in your head?

Yes, your logo and website are important pieces of your small business, but there are a few crucial steps before you open up any template library or start shaping your logo. A good designer knows that before they put pencil to sketchbook, a brand strategy session has to happen first…

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