SAKURA BLOOM
Art Direction, Photography + Video, Copy, Product Marketing
FROM INSPIRATION
Every garment has an origin story, and Sakura Bloom carefully selects materials that are strong, supportive, and soft for both the wearer and their child. Documenting the story behind each textile was just as important as capturing the final product.
TO PRODUCT
Once the final vision was in place, and the prouduct ready to shoot, capturing the genuine comfort and joy of the models was effortless—especially since 99% of them were real parents with their babies.
To Campaign
The final step was seamlessly integrating email, social media, and influencer marketing to bring these hand-dyed, made-in-USA baby carriers into the homes of parents worldwide.
Gallery + SAMPLE COPY
SEEK COLLECTION
Women. Mothers. Teachers.
Spinning. Weaving. Creating.
These roles: are some of the most powerful. These actions: fabric that holds us. Together we’ve intertwined them to bring you, the Seek Collection.
Raw cotton is hand spun and then masterfully woven on wooden looms into the softest cloth, making way only for intricately placed dots & lines. Shadowy hints of natural dye along a sandy dune of cream.
Designed to keep you and your little one cool in the summer and warm in winter, the Seek Collection is Sakura Bloom’s first purely raw cotton ring sling. Hand spun and loomed by the hands of mothers in India, cut and sewn by the hands of mothers in California, and wrapped gently around babies by the hands of mothers across the globe.
VIDEO // Mr. Blue Skye Vol. V, Limited Edition
A lookbook video to capture a limited edition run of Sakura Bloom carriers
made with one-of-a-kind, hand-marbled, silk, dyed by the artist Mr. Blue Skye.
