Sanita
Art Direction, Photography + Video, Copy, Product Marketing
Lifestyle Photography
Since 2021, I have loved bringing the Sanita story to its fanbase and beyond. The classic Danish clog, which goes back over 100 years, is more than a style, but a way of life for many in the hospitality, and medical professional industry.
Producer
Art direction for photo and video shoots, from concept development and mood boards based on seasonal products to model and location coordination. Managed call sheets, and hired contractors as needed, all while serving as principal photographer.
Social Media
Comprehensive calendar management across all channels, including Instagram, Facebook, TikTok, and email marketing. Executed shoots, edited videos/Reels, designed graphics, and scheduled posts. This ensured a cohesive presence anywhere the brand was interacted with.
GALLERY
The Original Danish Clog
Interview Series
My Sanita Style
My Sanita Style was a campaign I co-led where Sanita showcased real people’s personal style and stories, highlighting how they incorporate Sanita footwear into their daily lives. As the photographer, the role involved capturing these moments, conducting interviews, and sharing content that connected the brand with its community, focusing on comfort, durability, and personal style.
Jordan, Evan, Tristan & Hudson the dog of Hardshore Distilling in Portland, ME
The Cheese Iron with Jill, Libby & Vince